Let Us Take the Wheel
We've been working hard to build up a good retainer product for our clients to help them manage their ongoing management and marketing of their sites. Since we've been boasting it as adding a "Virtual Web Designer" to our clients staff, I thought of some reasons why it's better to have a firm (ahem, MiddleFloor) manage your site for you. I think the best way to make the case, is to point out some perceived disadvantages to working with a firm instead of hiring a full-time Web designer.
- It's too expensive.
- The firm doesn't have an intimate understanding of my company.
Those are the two that I've heard most. To quickly address them: it's usually not more expensive to work with us than it is to hire a full-time (or part-time for that matter) Web designer. The average national salary of a Web designer is about $60k*. And that's not to mention the additional cost and liability of having someone on staff. Secondly, when our clients have us on retainer, they're paying us to be an expert on their business, inasmuch as it helps us to better market their business to the world. We keep ourselves out of our clients day-to-day happenings, in order that we focus on what matters most in communicating their benefit to their customers.
*AIGA/Aquent 2007 Salary Survey, available at designsalaries.org
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