Search Engine Ranking - Why it Matters

If you're a client who's got a mission-critical website, chances are I'm constantly preaching to you about the necessity of SEO (if not, call me). Search Engine Optimization is the most cost-effective way to drive qualified traffic to your website. For more information on the art form of SEO in general, read this article I wrote on the topic.

How Does My Ranking Affect Traffic?

I'm glad you asked. I put together the following graphic, based on data from a Cornell University Eye Tracking Study. The percentages displayed represent what percentage of users click through each search result, based on where each site ranks for a specific query.

Where do You Rank?

Go ahead and Google® your top keywords and key phrases and see where you come up. What would the difference be if you could move up a couple of spots? What if you had the #1 spot? How much more traffic could you generate, and how many more new customers would you acquire?

The Pitch

The name of the game for MiddleFloor in October 2008 is Promotion. We've put together some customizable SEO packages for our clients, in order to help move your Web Strategy forward. Shoot me an email or call me to talk about options, and for me to give you some examples of our search engine optimization successes.

Have you seen our portfolio?

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