Marketing Disambiguated

We talk a lot about marketing at MiddleFloor. In fact, it's the foundation of our business. All of our clients, small businesses, not-for-profits, churches, corporations; they all need marketing. So what's "Marketing" anyway?

We treat marketing as the process of identifying the inner wants and needs of your customers & hopeful customers, and building your company to meet those needs better than anyone else can. It then becomes a matter of framing your company, and your product, in an emotional and intelligent way to present to your customers.

So even though marketing can seem to consist mostly of technical services (SEO, SEM, Ad Design, Web Design, etc.), we think it's good to look at it first from a more esoteric point of view...And that's the end of my rant on marketing.

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